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Senior Director/Vice President, Brand & Marketing

Job Summary

The Senior Director/Vice President of Brand & Marketing will report to the Chief Business Officer. This senior staff position will lead the daily marketing activities of the Club and is responsible for the management and coordination of fan engagement, creative projects, promotions, events, personnel and the departmental budget. We seek someone with a strong grasp of fútbol culture and a brilliant creative mind to help us achieve our goals. 

Responsibilities and Duties

  • Responsible for developing the Club’s overall marketing and brand strategy and manages all creative projects produced by the department. Stays ahead of emerging trends in marketing and brands.
  • Oversees all promotional and advertising elements of revenue generating marketing ticket programs including digital, print, broadcast, direct mail, email, web and social media.
  • Work very closely with head of digital/content teams to ensure seamless alignment and integration with Club's brand and marketing strategy.
  • Responsible for planning, developing and executing marketing, fan engagement and promotional activities and events.
  • Responsible for developing and executing media buying strategy and placement and tracking results and ROI.
  • Responsible for management of matchday production (e.g., P.A. script, videoboard, music, etc.). 
  • Ownership of matchday fan experience.
  • Oversee the departmental budget as well as projecting and forecasting expenditures.
  • Develops marketing partnerships and trade agreements.
  • Leads the development and production of promotional products, deals and tie-ins for partnership fulfillment and fan giveaways.
  • Leads department staff including fan engagement, creative and matchday teams.
  • Works with internal departments to ensure marketing and creative needs are fulfilled as requested.
  • Other duties as assigned. 

Qualifications and Skills 

  • Bachelor’s degree in marketing or a related field preferred.
  • Minimum of 7-10 years of relevant experience in marketing. Agency experience a plus.
  • Minimum of 3-5 years of sports marketing experience strongly preferred.
  • Extraordinary creative abilities; looking to push the envelope and develop and implement fresh ideas.
  • Strong leadership skills with proven experience managing multiple personnel, projects and timelines.
  • Extensive knowledge of marketing, media buying, promotions, event planning, digital media, social media, multicultural marketing and the overall creative process.
  • Exceptional knowledge and passion for the sport and culture of fútbol with familiarity of Major League Soccer, English Premier League, La Liga, Serie A, etc., preferred.
  • Ability to analyze and prepare a budget and project/forecast marketing program costs based on industry and historical data.
  • Ability to work in a fast-paced environment and make quick decisions using sound judgment.
  • Ability to anticipate problems and identify opportunities to build/protect the Inter Miami CF brand.
  • Ability to think strategically, creatively, and in an effective manner while managing multiple issues and projects.
  • Bilingual (English and Spanish) fluency a plus.
  • Strong PC skills (Word, Excel, Outlook, PowerPoint).
  • Ability to work extended hours, weekends and holidays when required. 

Benefits and Perks

  • Inter Miami CF offers a competitive compensation package, medical, dental, vision, disability insurance, life insurance and 401k retirement plan.
  • Team merch, business casual dress code, corporate discounts, free parking, and much more.

Equal Opportunity Statement

Inter Miami CF is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law.

All applicants must pass a pre-employment background check.

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